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 Richard W. Oliver, "Bio-Economics," Tennessee's Business, Vol. 10, No. 1.

Richard W. Oliver, Roland T. Rust & Sajev Varki, "Real Time Products," Marketing Management, Spring 1999.

Richard W. Oliver, "Corporate Policies for Electronic Commerce," 30th International Conference on Systems Science, 1997.

Luke Froeb & Richard W. Oliver, "Geographic Variations in Internet Connectivity," 29th International Conference on Systems Science, 1996.

Richard W. Oliver and David S. Scheffman, "The Regulation of Vertical Relationships in the US Telecommunications Industry," Managerial & Decision Economics, Volume 16, 1995.

Richard W. Oliver, "Convergence: The Integration of Cable &Telephony, Vital Step in the Creation of the Information Superhighway," 28th International Conference on Systems Science, 1995.

Roland T. Rust and Richard W. Oliver, "The Death of Advertising," Journal of Advertising, Volume 23, Number 4, December 1994.

David H. Furse, Michael R. Burcham, Robin L. Rose, and Richard W. Oliver, "Leveraging the Value of Customer Satisfaction Information," Journal of Healthcare Marketing, Volume 14, Number 3, Fall 1994.

Roland T. Rust and Richard W. Oliver, "Video Dialtone: The New World of Services Marketing," Journal of Services Marketing, Volume 8, Number 3, 1994.

Management Review
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Article Month
Reinvent Yourself Daily March 2000
AutoIntelligence February 2000
'My' Generation January 2000
The Bioterials Age December 1999
ERP is Dead! Long Live ERP! November 1999
Channels Unlimited October 1999
Killer Keiretsu September 1999
Happy 150th Birthday, Electronic Commerce! July/August 1999

Article Month
Great Expectations March 2001
Valentine's Day Musings, Circa 2001 February 2001
2001: Small-Business Odyssey January 2001
Cyberizing Company Names: Fad or Lasting Value December 2000
Seven Remedies for Technology Headache November 2000
Out With the New, In With the Old September 2000
No Secrets August 2000
Outsourcing Isn't Just for the Big Guys Anymore July 2000
Inflation's Up, Unemployment is Down.  What's a Small Business to do? June 2000
Managing Without People May 2000

Journal of Business Strategy
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Article Month
What is Strategy Anyway? November/December 2001
CEO: Long-Term Strategist of Short-Term Hired Gun? September/October 2001
Return on Human Capital July/August 2001
2B or Not 2B May/June 2001
Power Play March/April 2001
Is it the Beginning, or is it the End? January/February 2001
Sustainable Competitive Advantage? November/December 2000
The Seven Laws of E-Commerce Strategy September/October 2000
New Rules for Global Markets May/June 2000
The Real-Time Toolbox March/April 2000
A Thousand-Year Strategic Plan January/February 2000
Strategy in the Biotech Age November/December 1999
Strategy as Sports! War! Food? September/October 1999
The Secret Formula July/August 1999
The Red Queen Rules May/June 1999
Unpleasant Surprises March/April 1999
The End of Inventory? January/February 1999

Nashville Business
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Article Month
The Real Thing January 2002

Copyright 2001, 2002  Richard W. Oliver


"The Pursuit of Global Markets", a computer-based interactive multimedia program on global market entry strategies used in several universities and corporations.

"From M.B.A. To J.O.B.", a computer-based career guide for MBA students, featuring an interactive practice interview. Sold to Adams Publishing.